Applovin

AppLovin Corporation is an American mobile technology company headquartered in Palo Alto, California. AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs.

omniload allows ingesting data from AppDiscovery reporting API

URI Format

The URI format for Applovin is as follows:

applovin://?api_key=<your_api_key>

URI Parameters:

• api_key. report key generated from your applovin account.

Setting up Applovin Integration

Generate a Report Key

You can generate a report key from your analytics dashboard.

Example: Loading Publisher Report

For this example, we’ll assume that:

• api_key is api_key_0

We will run omniload to save this data to a duckdb database called report.db under the table name public.publisher_report.

omniload ingest \
    --source-uri "applovin://?api_key=api_key_0
    --source-table "publisher-report" \
    --dest-uri "duckdb:///report.db"  \
    --dest-table "public.publisher_report" 

Example: Incremental loading

We will extend the Loading Publisher Report example to demonstrate incremental loading.

First, we run the example with a start date of 2025-01-01 and an end date of 2025-01-05

omniload ingest \
    --source-uri "applovin://?api_key=api_key_0
    --source-table "publisher-report" \
    --dest-uri "duckdb:///report.db"  \
    --dest-table "public.publisher_report" \
    --interval-start "2025-01-01" \
    --interval-end "2025-01-05" 

We can query the database to see which dates the data was ingested for:

$ duckdb report.db 'select day from public.publisher_report group by 1'
┌────────────┐
│    day     │
│    date    │
├────────────┤
│ 2025-01-01 │
│ 2025-01-02 │
│ 2025-01-03 │
│ 2025-01-04 │
│ 2025-01-05 │
└────────────┘

Now, we will run omniload again, but we will omit start and end date to demonstrate an incremental load.

omniload ingest \
    --source-uri "applovin://?api_key=api_key_0
    --source-table "publisher-report" \
    --dest-uri "duckdb:///report.db"  \
    --dest-table "public.publisher_report" 

Now we can check the database again, and we will see that the data was loaded for the rest of the days automatically.

$ duckdb report.db 'select day from public.publisher_report group by 1'
┌────────────┐
│    day     │
│    date    │
├────────────┤
│ 2025-01-01 │
│ 2025-01-02 │
│ 2025-01-03 │
│ 2025-01-04 │
│ 2025-01-05 │
│ 2025-01-06 │
│     .      │
│     .      │
│     .      │
│ 2025-01-28 │
│ 2025-01-29 │
│ 2025-01-30 │
│ 2025-01-31 │
├────────────┤
│  35 rows   │
└────────────┘

Tables

Name	Merge Key	Inc Key	Inc Strategy	Details
publisher-report	day	day	merge	Provides daily metrics from the report end point using the report_type publisher
advertiser-report	day	day	merge	Provides daily metrics from the report end point using the report_type advertiser
advertiser-probabilistic-report	day	day	merge	Provides daily metrics from the probabilisticReport end point using the report_type advertiser
advertiser-ska-report	day	day	merge	Provides daily metrics from the skaReport end point using the report_type advertiser

Custom Reports

applovin source supports custom reports. You can pass a custom report definition to --source-table and it will dynamically create a report for you.

The format of a custom report looks like the following:

custom:{endpoint}:{report_type}:{columns}

Where:

• {endpoint} is the API endpoint for applovin reports (one of report, probabilisticReport or skaReport)

• {report_type} is the report type (one of publisher or advertiser)

• {columns} are the columns of the given report type.

Custom Report Example

For this example, we will ingest data from report end point with the report type publisher.

We want to obtain the following columns:

• ad_type

• clicks

• country

To achieve this, we can pass the custom report defintion in --source-table

omniload ingest \
    --source-uri "applovin://?api_key=api_key_0
    --source-table "custom:report:publisher:ad_type,clicks,country" \
    --dest-uri "duckdb:///report.db"  \
    --dest-table "public.custom_report" 

[!NOTE] The day column is automatically added to any custom report if it is not specified in the custom report definition.